Understanding QR codes for Exhibitors
With Physical Events, giving Exhibitors the ability to have a QR code at their Physical Booth has the effect of increasing the engagement of Participants with Exhibitors.
As Swapcard provides a built-in QR code management and scanning feature, Exhibitors can place QR codes on their Physical Booth that on-site visitors can scan using their native phone camera app, the Swapcard App or Branded App scan feature, or any other QR code scanner. Scanning those QRs redirects to the ExhibitorVirtual Booth within the Swapcard App or Branded App (or in the mobile web app when no app has been installed by the on-site visitor).
There, visitors can check the Company details of the Exhibitor they just scanned, start a chat, or ask for a Meeting. Plus, the Company will be automatically listed under My Event → My bookmarked companies.
Exhibitors and Organizers, through their own Analytics reports (in the Exhibitor Center and in the Studio, respectively), have access to the information related to QR code scanning (refreshed every ~5 mins)
How to generate a QR code as an Exhibitor
Organizers can generate QR codes on behalf of Exhibitors, however, this article focuses on the steps for Exhibitors.
- Open your Exhibitor page in the Event App and copy the whole URL.
- Add ?bookmark=true&source=scan to the URL, for example: https://app.swapcard.com/event/trade-show-june/exhibitor/RXhoaWJpdG9yXzQzNzkxMA==?bookmark=true&source=scan
- Use a QR code generator to generate one from the URL. You could, for example, use https://qrexplore.com/generate/ (free tool)
- Print the QR code and place it on your Physical Booth.