QR codes are essential for exhibitors' booths as they provide an easy way for attendees to access digital content, gather information, and engage with your brand. By using QR codes, you can streamline the exchange of contact details, share promotional materials, and track visitor interactions effectively. This guide explains how to integrate QR codes into your booth setup for maximum impact.
Understanding QR codes for Exhibitors
On-site visitors can scan these QR codes using their phone's camera, any QR code scanner, or the scanning feature within Swapcard or the branded app. Once scanned, visitors are seamlessly redirected to the exhibitor's virtual booth, with the included benefit of automatically adding the company to their 'favorites' list.
Both you and organizers can access information to see who has scanned the QR codes on-site. These details can be found in the reports section, either directly in the Studio or the Exhibitor Center.
Why should you use QR codes at your booth?
Incorporating QR codes into your booth setup offers numerous advantages that can significantly enhance your event success:
Effortless engagement: Attendees can instantly access your virtual booth with a simple scan, where they can explore company details, chat with your team, request meetings, and add your company to their favorites.
Boost brand visibility: QR codes help increase your brand’s presence at events, making it easy for visitors to engage with your content and remember your booth long after the event ends.
Track visitor interactions: QR codes provide valuable data on who visited your booth, enabling you to analyze visitor behavior and refine your strategy to improve future engagement.
Optimize lead generation: By driving more visitors to your virtual booth, QR codes help capture more leads, allowing you to follow up with interested attendees and convert them into customers.
Leveraging QR codes transforms your booth into an interactive, data-driven experience that maximizes engagement, enhances brand visibility, and boosts lead generation.
How to generate a QR code at the exhibitor level
Generating QR codes for your exhibitor booth is straightforward and can now be managed directly from the Exhibitor Center, offering flexibility and convenience.
Log into the Exhibitor Center, where you’ll find the option to generate a QR code specific to your virtual booth.
The automated QR code generation feature by Swapcard revolutionizes visitor engagement and drives more leads to exhibitors.
Swapcard’s automated QR code generation feature allows you to personalize the design of your QR code, ensuring it aligns with your brand’s look and feel. Customize colors, logos, and other design elements to make your QR code visually appealing and on-brand.
Effortlessly drive interactions by placing QR codes at your booth, enabling visitors to scan and instantly access your virtual booth. With seamless integration into Swapcard or the branded app, or through web mobile browsers, visitors can explore company details and products, initiate chats, request meetings, and add favorites.
Integrating QR codes into your exhibitor booth setup is a simple yet effective way to enhance attendee engagement and optimize lead generation. By providing easy access to your virtual booth and valuable interaction data, QR codes empower exhibitors to create more meaningful connections with visitors. Utilize this user-friendly feature to boost your brand’s visibility, drive interactions, and gain a significant competitive advantage at your next event.
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