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Optimizing your booth with QR codes: a quick guide
Optimizing your booth with QR codes: a quick guide
Updated over a week ago

QR codes are essential for exhibitors' booths as they provide an easy way for attendees to access digital content, gather information, and engage with your brand. By using QR codes, you can streamline the exchange of contact details, share promotional materials, and track visitor interactions effectively. This guide explains how to integrate QR codes into your booth setup for maximum impact.

Understanding QR codes for Exhibitors

On-site visitors can scan these QR codes using their phone's camera, any QR code scanner, or the scanning feature within Swapcard or the branded app. Once scanned, visitors are seamlessly redirected to the exhibitor's virtual booth, with the included benefit of automatically adding the company to their 'favorites' list.

Both you and organizers can access information to see who has scanned the QR codes on-site. These details can be found in the reports section, either directly in the Studio or the Exhibitor Center.

How to generate a QR code at the exhibitor level

Previously, organizers manually generated QR codes for exhibitor virtual booths. Now you can conveniently access this feature directly from the Exhibitor Center, with the added option to customize the QR code according to your branding.

The automated QR code generation feature by Swapcard revolutionizes visitor engagement and drives more leads to exhibitors.

You can also customize your QR code for design purposes.

Effortlessly drive interactions by placing QR codes at your booth, enabling visitors to scan and instantly access your virtual booth. With seamless integration into Swapcard or the branded app, or through web mobile browsers, visitors can explore company details and products, initiate chats, request meetings, and add favorites.

By leveraging this user-friendly feature, you can maximize engagement, boost brand visibility, and optimize lead generation, gaining a significant advantage at events.

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